|
|
Serving the Real Estate Industry Since 2007
By adm1n
|
|
By adm1n
|
By adm1n
Do you know what made Dr. Phil famous?
It was his weekly appearances on Oprah!
Was he the world's smartest psychologist? Is he the most
handsome? I don't think so.
So, why is Dr. Phil rich and famous...and not you?
It's because of publicity.
Publicity is one of the most powerful forms of advertising.
Reporters are constantly on the lookout for products, companies,
and individuals to write about.
If you're not using publicity then you are missing out on sales
and leaving a lot of money on the table.
Advertising mixed with publicity or PR (public relations) can
increase sales in a short period of time.
The 2 Biggest Reasons PR Doesn't Help Business Owners
1) Business owners aren't familiar with it. Before I got into PR
I owned a collection agency and I had never heard about public
relations. And, I wasted lots of money on advertising that
didn't work. Let's face it. Reporters can't write about you if
they don't know you exist.
2) Your PR efforts aren't consistent. Sending one press release
every 3 or 4 months is not a campaign and doesn't get results.
I've discovered 21 ways you can get publicity to promote your
business, get new customers, boost sales, and have lots of fun.
1. Call the radio station when you hear " We have open lines."
and talk about issues that your expertise solves.
2. Give an award. (Find influential people in your community or
industry and give them an award.)
3. Get an editorial calendar from publications you'd like to
be in and find out upcoming stories that fit your expertise.
4. Arrange round up articles with other experts in your
industry.
5. Host your own radio show.
6. Write articles for newspapers and magazines.
7. Write Op/Ed columns for newspapers.
8. Write a letter to the editor.
9. Write a tip sheet. ( 21 Ways to...)
10. Write a guest column for newspapers.
11. Write a how-to article.
12. Write and send press releases to the media.
13. Start your own free local cable access TV show. (Contact
local cable company)
14. Speak for local civic groups and announce in their
newsletters.
15. Go where the cameras are. Read calendar of events section in
your newspaper or call newsroom and ask what events are they
covering.
16. Call photographers desk at local newspapers and volunteer
your office or building for backdrop or special issue stories.
17. Write a pitch letter.
18. Set up referrals with other well-known experts. Refer
reporters to each other.
19. Send reprints of articles to other media outlets and offer
additional information.
20. Create your own special day. (Visit www.chases.com)
21. Call the media on slow news days (weekends and holidays) and
suggest a story.
-------------------------------------------------------------------------------------------
Robert Smith is a celebrated public relations specialist who has helped many real estate agents,
brokers and real estate companies with marketing their business. He has garnered publicity
in the following media:
CNBC
Entrepreneur
Forbes
Fox News
CNN
Fox Business
Worth Magazine
NY Times
Wall St. Journal
INC
Fast Company
Steve Harvey TV Show
LA Daily Talk Show
Small Business Opportunities
For more information about Robert Smith, please visit:
http://robertsmithpr.info
LISTEN TO OUR BLOG TALK RADIO SHOW WITH ROBERT SMITH HERE!
By adm1n
LOS ANGELES, Calif. July 22, 2014 — A California-based investment magazine Realty411 continues to expand this year’s national tour of free events geared toward people interested in any aspect of the real estate investment industry.
Six EXPOs will be held in California, Nevada, Texas, and New York over the next four months, according to Linda Pliagas, Realty411 founder and publisher.
The events are scheduled as follows:
San Jose, Calif. — Aug. 23 to 24.
McAllen, Texas — Sept. 27.
Las Vegas, Nev. — Oct. 4 to 5.
Hauppauge, N.Y. — Oct. 25.
Los Angeles, Calif. — Nov. 8 to 9.
San Francisco, Calif. — Dec. 6. (Charity Toy Drive)
Not only will attendees hear free seminars from international experts in real estate investing and entrepreneurship, but also they will have numerous networking opportunities, plus receive copies of their multiple publications.
“I met my own personal private lender at one of my events in California. He lent me $150,000 to close one of my deals. You never know who you will meet at these expos,” Pliagas said, adding that she has been a licensed real estate agent for over 11 years.
Pliagas has hosted the Realty411 EXPOs since 2008, when they began as smaller events at the Veteran’s Hall in Culver City, Calif. She says her publication was the first in its niche to start the trend of holding quality free events in major cities across the country: Los Angeles, San Jose, New York City, Seattle, Phoenix, Kansas City, Indianapolis, Salt Lake City, and Atlanta.
“Our sponsors pay for everything. We get a lot of industry support. Also, the way we operate our business and our magazine is very cost-effective,” Pliagas said. She also revealed that although Realty411 was profitable from the start, because she has passive and multiple streams of income, she does not rely on the funds derived from the media company she founded.
Pliagas is primarily a buy-and-hold landlord of multiple properties in California as well as out of state. In 2013 Pliagas invested in three residential properties in California, which she chose specifically because they met her goals of having equity growth potential.
The once-distressed properties are now worth $1.2 million and have appreciated nearly $400,000 in about fifteen months.
Pliagas, a long-time real estate agent, has a personal interest in helping women and people from underprivileged backgrounds become more self-sufficient through real estate investing.
She was able to replace her former income as a journalist through rental properties. Pliagas did not grow up in an environment of financial luxury; her family lost their modest home to foreclosure when she was still in high school, but by the time she was 39, she was able to pay off her mortgage in West Los Angeles.
Her entire media model was initially formulated as an altruistic past-time. “I came into this business at the height of the real estate crash because I wanted to help people, educate them, and give them their motivation back. Realty411 began from this place — from a position of passion, not profit.”
She routinely gets hugs from complete strangers at their events in part due to having the largest social media fan base of any other realty investment magazine.
Being so publicly visible has also resulted in some scary moments She said she has also received numerous email threats and frighting anonymous phone calls as well.
“I’ve had to learn how to grow thicker skin since being in the public eye, but overall these events have been very inspirational to me and I feel like I’m so blessed that I can help others learn how to replace their income or just have a better retirement,” Pliagas said.
About Realty411
Article by Stephanie Mojica
For more information, visit https://www.realty411guide.com or call 805-693-1497.
By adm1n
By adm1n
Realty411 Magazine is a print and online resource guide developed to assist investors in the acquisition, management and growth of their real estate portfolios. Realty 411 is an advocate for education, and some of the greatest Masters of Real Estate are featured in our publication. Join our VIP Network, and you’ll be invited to events around the nation and have an opportunity to meet us. Join Our VIP Network!
Realty411 produces real estate expos connecting investors to the top turn-key rental providers in the country! There is no need to travel endlessly to meet property managers and real estate brokers, we bring them right to you — in your city. Our events also provide quality education at no cost to guests and introduces even the most experienced investors to new ideas, techniques and opportunities.
Never miss an issue! Be sure to sign up to join our VIP Network so that we can email you a link to our brand new edition. Don’t miss it. We can’t send it to you, if you don’t sign up. You’ll get tips and techniques from top investors in the nation, real investment success stories to keep you motivated & focused, information on commercial, multi-family, single-family, TIC, and REITs, interviews with top real estate property managers and more!