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Posted by Realty 411 The Magazine on Saturday, January 16, 2016
Former Celebrity Journalist & Lifestyle Publisher Now Helps Promote Real Estate Rock Stars
– A profile of Realty411’s publisher by Edith Bates –
Hollywood and the REI (real estate investor) arena may be completely different industries, but Linda Pliagas, founder of Realty411, a California-based media and marketing company, says she sees a lot of similarities between both.
For one thing, many real estate speakers develop larger-than-life personas and travel around the nation to meet their groups of eager fans and students. People tend to see only the glamorous side of the industry (the fortune, fame and properties), not realizing the toil the constant work and travel takes on the educators’ lives and families.
Both the entertainment and REI industries are fickle. Popular, in-demand speakers can lose their starlight quickly and then end up not getting as many bookings and invitations to speak as in previous years.
“It’s a tough business to travel around the country to speak at real estate clubs and events,” Pliagas says. She would know, last year company produced 19 expos around the country and did business with some of the top speakers in the REI industry.
In her previous career, Pliagas, who has a bachelor’s degree in journalism, was a freelance journalist and fashion magazine publisher who regularly interviewed media’s elite, such as entertainer Jennifer Lopez; best-selling author Brian Tracy; fashion icon Oscar de la Renta; the “dog whisperer” to the stars, Cesar Milan; civil-rights legend Julian Bond, among other powerful people.
As publisher of a popular real estate investor magazine, many real estate speakers and service companies now rely on her to promote their brand and business to the masses through her company’s magazines (Realty411, REI Wealth, CashFlow Express and Private Money411), plus their live events, and with email and social media marketing campaigns.
“I saw a need in the real estate investor arena for public relations and marketing,” Pliagas says, “Like in the entertainment industry, the real estate investment space is all about brand exposure and publicity. Companies and speakers who promote themselves are the ones who will get the most business and a larger share of the market.”
Realty411 promotes their clients by writing articles about their services in the print and online magazines (REI Wealth Monthly is completely digital). Additionally, they have also held photography shoots to create the perfect cover shot, produced videos and online podcasts, plus devised specialized email and social media marketing campaigns — all designed to skyrocket a company’s visibility.
Pliagas says she was always intrigued by the media packages she was sent by top-notch public relations companies when she published her previous lifestyle magazine. “They always had great media kits and creative ways of delivering their information to capture my interest and attention.”
Now she implements similar marketing strategies to help turn an average realty professional into the next great real estate rock star.
Realty411 Rises to New Heights in 2016 – Adds More Expos, Expands to New Markets and Creates New Divisions
Once marketed as “the fastest-growing real estate magazine in the country”, Realty411 continues to expand into new markets by adding more live events to increase their outreach in 2016.
DECEMBER 29, 2015 | Santa Barbara, Calif. – In closing for 2015, Realty411 produced and hosted a total of 19 expos and events around the country and reached more real estate investors and realty professionals than any other media and expo company in the real estate investment niche.
Realty411, based in Santa Barbara County, hosted events from New York City to San Francisco, and from Seattle to Dallas. Most of the expos were complimentary to attend, and many of them also doubled as charity events designed to raise awareness and donations for nonprofit organizations.
Publisher of Realty Publications Targeting Specialized Audiences –
In addition to publishing their well-known magazine brand, Realty411, and having an alternate cover edition marketed to high net worth consumers as Real Estate Wealth; the publishers also produce the popular online REI Wealth Monthly in association with Net Planet Media.
Additionally, Realty411 publishes CashFlow Express, a personal finance newspaper distributed at their live events, as well as Private Money411, a special supplement with financial news and industry information.
Expanding Live Expos, Reaching More People –
In 2015, Realty411 reached more people with their live 22 expos in 19 cities – more markets than any other realty event company.
The number of guests at their 2015 live events ranged in size from 80 to well over 350 people. While their occupations varied, most guests were white-collar professionals, business owners (entrepreneurs), and real estate service professionals.
Some of their largest events were held in Dallas, Manhattan and Los Angeles – an area spanning across the United States and focusing on key real estate markets.
The expos, always complimentary to attend, are not the norm in an industry that typically charges up to $200 to attend similar events, which showcases the same type of information.
Discovering New Markets and New Cities –
For 2016, Realty411 will continue to expand into new cities with the goal of reaching more of their subscribers, readers and social media followers in person. Currently, their online readership spans the United States, as well as Canada, Australia, United Kingdom, Mexico, Hong Kong, Israel, India and more.
Company Continues to Raise Awareness & Donations for Charity –
The Salvation Army, the San Diego Rescue Mission, the Orange County Women’s Transitional Living Center, Long Island Cares, and NARF – the Nike Animal Rescue Foundation, are just some of the incredible nonprofits that Realty411 has worked with in 2016.
The media company raised donations, awareness, and much-needed supplies for numerous charities across the nation to the tune of thousands of dollars.
Realty411‘s mission of increasing knowledge about the benefits of investing in real estate, providing a network for industry professionals, all while giving back to the nation’s most needy, is the fuel that continues to drive the company forward into the future.
FOR MORE INFORMATION, PLEASE VISIT: https://realty411guide.com
or phone 805-693-1497, email [email protected]
Make 2016 THE Year of Success – Special Invitation Just For You.
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