
By Michael Ryan
We’re diving into the three big questions swirling around real estate today: Financing, Location, and Cost. It’s like a three-legged stool – you need all three to stay balanced!
The Financing Frustration (and Opportunity)

Everyone’s talking about interest rates. During the COVID era, home loan rates dipped as low as the 2-3% range, while rates for fix-and-flip projects hovered around 7-8%. While those days are gone, and rates have increased, the market hasn’t collapsed. Let’s explore how higher rates can actually benefit buyers. Yes, they’re elevated, but I haven’t seen the market implode like ’08. Instead of dwelling on the negative, let’s flip the script. Higher rates actually benefit buyers in a couple of ways:
- Less Competition: Fewer multiple-offer wars. Remember those? Both home buyers and rental property owners will benefit from non-war property price setting. Think property taxes for carry cost basis.
- Future Savings: Buy now, and if (as many expect) rates drop, you refinance and bam – instant positive change to your cash flow. Always, not so fast. Refinance can be good, yet always take into account the cost of refinancing and if done a number of years from now the potential impact of starting the loan term over again.
- Creative Financing Options: Seller financing and Subject to are 2 key ways to lower your carry costs. Partnering with home sellers is another method where you can share the final upside (reduced market timing risk) with the seller. I always remember my first broker trainers telling me that 50 % of something will always beat 100 % of nothing.
- Relationships Matter: Your lender should be more than just a transaction processor. All the conversations around the rest of the story, is why it’s essential to work with a lender who understands your long-term goals and can provide tailored solutions. Call us to discover how our approach goes beyond the transaction.”
Location, Location…Demographics!

Whether buying or renting, people go where they can afford. But it’s more than just price point. The demographics of a neighborhood dictate what you provide. It’s about lifestyle, community, and future growth potential. Who will be your client; (e.g., age, income, family size, education level, employment). And, where might you begin to find this information? Start with Census Bureau, local government websites, real estate analytics platforms.
For example, investing in senior housing requires understanding factors like income levels, healthcare needs, and transportation options. Similarly, student housing investments hinge on enrollment trends, the proportion of international students, and housing preferences.
Flippers, think floor plans, bed/bath counts, and finishes. Landlords, it’s the quality of those fixtures and equipment.
Controversial Alert! Homebuyers will often compromise on fixture quality, but renters? That’s where long-term thinking pays off. Spending a few thousand more on fixtures that last 20 years? Might beat replacing the cheap stuff every few years. (Been there, done that!).
There’s nothing worse than a tenant walk-out revealing rusted bathroom fixtures, even with an exhaust fan! It’s not just the cost of replacement; it’s the time and hassle. Property managers, often at odds with owners, may not flag these issues, leading to lower-quality tenants and a cycle of neglect. This is something I experienced firsthand with an out-of-state apartment, and it ultimately impacted the sales price.
I recall the old Fram Oil Filter TV advertisement. The tag line was: “Pay me now, or Pay me later”
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Cost: Know Your End Game
Cost goes hand-in-hand with knowing your target end user. We’re talking details: garage door appeal, fencing, landscaping, roofing – even square footage. The more you nail down your ideal buyer or renter, the easier it is to reverse-engineer the project and budget.
This is where “boots on the ground” research is invaluable. Door-knocking and chatting with residents can reveal insights that online tools simply can’t provide. A small thank-you gift, like a lottery ticket or a $5 gift card, can go a long way in securing a few minutes of their time. Imagine uncovering a valuable lead or realizing the neighborhood isn’t the right fit. That knowledge is power!
Putting It All Together
The goal is a clear, set-in-stone plan: timelines, costs, the whole shebang. Market and economic jitters? Those are just adjustments, not roadblocks. Think of them like time extensions. A 6-month project now takes 9? A 45-day resale stretches to 90? Adjust those line items!
Calculate your carry costs (daily, weekly, monthly – whatever works). This feeds back into your reverse-engineered offer price. It’s a blend of art and science, and you can’t have one without the other. (Trust me, I’ve learned that the hard way!).

- Rental Tip: Tile floors. Resale? Hardwood (but maybe not the super-soft, scratch-prone kind!).
Match your location, costs, and assumptions, and the financing? That becomes a tool, not a hurdle.
At this stage, the analysis blends the science (the numbers) with the art (your on-the-ground research). With your end-user and target property identified, the next step is to determine the costs and time required to transform the starting point into your desired end result. Calculate all line-item expenses, including resale or refinance costs, and factor in your desired profit. This gives you a bottom line to work with when making your offer. Remember to leave room for negotiation, as those strategies are extensive and can be tailored to your specific goals: low-ball, at-asking price, or over-asking.
A couple of the common challenges I see and hear about: Lack of clarity on where you are going, resulting in a mis-diagnosis. Yes, a common medical malady that appears on your profit and loss sheet. Time is the number one mis-diagnosis. Number two is construction costs. Do you have room for one hit? Rarely is there room for both. I always assume the sellers are not blind.
Insurance Woes?

Yeah, insurance costs are scary. Here’s an old trick: provide insurance quotes at open houses (like those lender rate sheets back in the day).
- Pro Tip: Agents will say they need buyer info for a quote. Easy fix: use your info, as if you were the buyer. Remove the obstacle, help the market move, and give your insurance buddies some leads!
More Than Just a Lender
We’re not just here to fund deals. We ask questions. We have conversations. This article? Just a tiny peek into the depth of knowledge and insights we offer.
Our conversations often focus on challenges, because mistakes cost money. While we celebrate successes (and every financing deal is a success in its own way!), we also take a ‘devil’s advocate’ approach to identify potential pitfalls. Ultimately, you choose your path, and we’re there to support you every step of the way. That’s our commitment.
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The “Bad” News? The Noise!
The only “bad” thing I see is the negativity online and on mainstream media. Not here! We’re here to keep you on track, your investments safe, and your growth steady.
We offer traditional residential financing in CA, OR, TX, FL, and NC, plus non-traditional residential, commercial, and small business financing nationwide. Call today – we’re ready for our next conversation!

MEET MICHAEL RYAN & ASSOCIATES
Your Trusted Commercial Loan Partner
We empower you to achieve your goals with tailored commercial property loan solutions. Whether you’re investing in high-end commercial real estate or expanding your portfolio, our experienced team will guide you through every step of the process. We ensure you have a clear understanding of your options, allowing you to make confident, informed decisions. Let us help turn your business aspirations into successful investments.
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