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Serving the Real Estate Industry Since 2007
By adm1n
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By adm1n
– A profile of Realty411’s publisher by Edith Bates –
Hollywood and the REI (real estate investor) arena may be completely different industries, but Linda Pliagas, founder of Realty411, a California-based media and marketing company, says she sees a lot of similarities between both.
For one thing, many real estate speakers develop larger-than-life personas and travel around the nation to meet their groups of eager fans and students. People tend to see only the glamorous side of the industry (the fortune, fame and properties), not realizing the toil the constant work and travel takes on the educators’ lives and families.
Both the entertainment and REI industries are fickle. Popular, in-demand speakers can lose their starlight quickly and then end up not getting as many bookings and invitations to speak as in previous years.
“It’s a tough business to travel around the country to speak at real estate clubs and events,” Pliagas says. She would know, last year company produced 19 expos around the country and did business with some of the top speakers in the REI industry.
In her previous career, Pliagas, who has a bachelor’s degree in journalism, was a freelance journalist and fashion magazine publisher who regularly interviewed media’s elite, such as entertainer Jennifer Lopez; best-selling author Brian Tracy; fashion icon Oscar de la Renta; the “dog whisperer” to the stars, Cesar Milan; civil-rights legend Julian Bond, among other powerful people.
As publisher of a popular real estate investor magazine, many real estate speakers and service companies now rely on her to promote their brand and business to the masses through her company’s magazines (Realty411, REI Wealth, CashFlow Express and Private Money411), plus their live events, and with email and social media marketing campaigns.
“I saw a need in the real estate investor arena for public relations and marketing,” Pliagas says, “Like in the entertainment industry, the real estate investment space is all about brand exposure and publicity. Companies and speakers who promote themselves are the ones who will get the most business and a larger share of the market.”
Realty411 promotes their clients by writing articles about their services in the print and online magazines (REI Wealth Monthly is completely digital). Additionally, they have also held photography shoots to create the perfect cover shot, produced videos and online podcasts, plus devised specialized email and social media marketing campaigns — all designed to skyrocket a company’s visibility.
Pliagas says she was always intrigued by the media packages she was sent by top-notch public relations companies when she published her previous lifestyle magazine. “They always had great media kits and creative ways of delivering their information to capture my interest and attention.”
Now she implements similar marketing strategies to help turn an average realty professional into the next great real estate rock star.
By adm1n
By adm1n
It is our company’s mission to expand your knowledge and opportunities not only in real estate but also in business. This week we have one of team members on hand to assist our loyal radio listeners.
Steve Kendis, an MLO (Mortgage Loan Officer) and Enrolled Agent, is also a business advisor for Realty411. Steve Kendis is a licensed real estate broker in California. He attended Los Angeles City College and received a scholarship to UCLA, where he received a bachelor’s degree in economics. He is the broker of record and real estate consultant for Realty411. We routinely refer Steve to answer questions posed by our readers as well.
Steve spent close to 25 years as an adult instructor at Culver City High School, a suburb of West Los Angeles, where he taught business skills and best practices. Today, Linda Pliagas, founder of Realty411, interviews Kendis on a variety of topics with a goal of providing Realty411 Radio listeners valuable tips to improve their businesses.
Let’s face it, the business of real estate is a cash flow-generating operation, which needs to be treated as a serious endeavor. Steve is well-versed as a tax, real estate and mortgage consultant, and he will be sharing important strategies that can potentially SAVE YOU THOUSANDS of dollars.
Besides discussing taxes and proper business structure, Kendis will also be sharing details on why NOW is the best time to take action and refinance real estate, or purchase that new property you’ve been eying. Did you know currently mortgage rates have decreased even further recently, reaching the lowest interest rate number in American history!
1. What is the best way to properly structure your business and why?
2. What are some common mistakes people make when starting a business?
By adm1n
By adm1n
LOS ANGELES, Calif. July 22, 2014 — A California-based investment magazine Realty411 continues to expand this year’s national tour of free events geared toward people interested in any aspect of the real estate investment industry.
Six EXPOs will be held in California, Nevada, Texas, and New York over the next four months, according to Linda Pliagas, Realty411 founder and publisher.
The events are scheduled as follows:
San Jose, Calif. — Aug. 23 to 24.
McAllen, Texas — Sept. 27.
Las Vegas, Nev. — Oct. 4 to 5.
Hauppauge, N.Y. — Oct. 25.
Los Angeles, Calif. — Nov. 8 to 9.
San Francisco, Calif. — Dec. 6. (Charity Toy Drive)
Not only will attendees hear free seminars from international experts in real estate investing and entrepreneurship, but also they will have numerous networking opportunities, plus receive copies of their multiple publications.
“I met my own personal private lender at one of my events in California. He lent me $150,000 to close one of my deals. You never know who you will meet at these expos,” Pliagas said, adding that she has been a licensed real estate agent for over 11 years.
Pliagas has hosted the Realty411 EXPOs since 2008, when they began as smaller events at the Veteran’s Hall in Culver City, Calif. She says her publication was the first in its niche to start the trend of holding quality free events in major cities across the country: Los Angeles, San Jose, New York City, Seattle, Phoenix, Kansas City, Indianapolis, Salt Lake City, and Atlanta.
“Our sponsors pay for everything. We get a lot of industry support. Also, the way we operate our business and our magazine is very cost-effective,” Pliagas said. She also revealed that although Realty411 was profitable from the start, because she has passive and multiple streams of income, she does not rely on the funds derived from the media company she founded.
Pliagas is primarily a buy-and-hold landlord of multiple properties in California as well as out of state. In 2013 Pliagas invested in three residential properties in California, which she chose specifically because they met her goals of having equity growth potential.
The once-distressed properties are now worth $1.2 million and have appreciated nearly $400,000 in about fifteen months.
Pliagas, a long-time real estate agent, has a personal interest in helping women and people from underprivileged backgrounds become more self-sufficient through real estate investing.
She was able to replace her former income as a journalist through rental properties. Pliagas did not grow up in an environment of financial luxury; her family lost their modest home to foreclosure when she was still in high school, but by the time she was 39, she was able to pay off her mortgage in West Los Angeles.
Her entire media model was initially formulated as an altruistic past-time. “I came into this business at the height of the real estate crash because I wanted to help people, educate them, and give them their motivation back. Realty411 began from this place — from a position of passion, not profit.”
She routinely gets hugs from complete strangers at their events in part due to having the largest social media fan base of any other realty investment magazine.
Being so publicly visible has also resulted in some scary moments She said she has also received numerous email threats and frighting anonymous phone calls as well.
“I’ve had to learn how to grow thicker skin since being in the public eye, but overall these events have been very inspirational to me and I feel like I’m so blessed that I can help others learn how to replace their income or just have a better retirement,” Pliagas said.
About Realty411
Article by Stephanie Mojica
For more information, visit https://www.realty411guide.com or call 805-693-1497.
Realty411 Magazine is a print and online resource guide developed to assist investors in the acquisition, management and growth of their real estate portfolios. Realty 411 is an advocate for education, and some of the greatest Masters of Real Estate are featured in our publication. Join our VIP Network, and you’ll be invited to events around the nation and have an opportunity to meet us. Join Our VIP Network!
Realty411 produces real estate expos connecting investors to the top turn-key rental providers in the country! There is no need to travel endlessly to meet property managers and real estate brokers, we bring them right to you — in your city. Our events also provide quality education at no cost to guests and introduces even the most experienced investors to new ideas, techniques and opportunities.
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