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News
Jeffrey Mayer Joins FirstKey as Chairman
Experienced Finance Executive to Help Drive Next Phase of Specialty Finance Firm’s Growth
NEW YORK – FirstKey Holdings, LLC (“FirstKey”), a leading provider of specialty residential and commercial real estate financing products and loan servicing solutions, today announced that Jeffrey Mayer has joined the company as Executive Chairman of the Board of Directors, effective immediately.
Mr. Mayer joins FirstKey from Deutsche Bank, where he was most recently Head of Corporate Banking & Securities for North America. Before joining Deutsche Bank in 2010, Mr. Mayer was Executive Chairman of Fixed Income, Currencies and Commodities and Head of Complex Structured Products at UBS AG. He also spent 19 years at Bear Stearns & Co., where he rose to the position of Executive Vice President and Global Co-Head of Fixed Income and served on the company’s Executive Committee.
“We are excited that Jeff – one of the financial sector’s most respected senior leaders – is joining FirstKey as Executive Chairman of the Board,” said Mark Neporent, Chief Operating Officer of FirstKey’s sponsor, Cerberus Capital Management, L.P. “Jeff’s hiring as the company’s first outside director marks the next chapter in FirstKey’s growth and further solidifies the company’s leadership in specialty residential and commercial real estate financing. His experience will be a tremendous addition to FirstKey’s business, and his fixed income, mortgage finance and banking expertise will be of enormous benefit to the company’s clients and ongoing product expansion efforts.”
“I am thrilled to be joining FirstKey, which is pioneering innovative and responsible ways to provide financing to critical yet underserved real estate markets,” said Mayer. “I look forward to working with FirstKey’s highly skilled management team to help grow the company into one of the country’s premier specialty real estate lenders.”
About FirstKey
FirstKey offers a full suite of specialty real estate financing products and loan servicing solutions to customers across the United States. Backed by Cerberus Capital Management, L.P., one of the world’s leading private investment firms, FirstKey provides loans of $75,000 to $500 million across a variety of products tailored to both residential and commercial borrowers, and is the premier one- to four-family rental financing source. Through a team of professionals with decades of experience at leading financial institutions, FirstKey has the strength and stability to provide a wide range of real estate financing products for all sectors of the industry.
For more information about FirstKey, please visit http://www.firstkeyholdings.com/.
Media Contacts:
Weber Shandwick
Peter Duda, 1-212-445-8213, [email protected]
John Dillard, 1-212-445-8155, [email protected]
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7 Questions You Should Be Asking About PASSIVE Real Estate Investing
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UPDATE: Look Who Is Joining Us!
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21 Tips to Garner PR for Your Real Estate Business…
Do you know what made Dr. Phil famous?
It was his weekly appearances on Oprah!
Was he the world's smartest psychologist? Is he the most
handsome? I don't think so.
So, why is Dr. Phil rich and famous...and not you?
It's because of publicity.
Publicity is one of the most powerful forms of advertising.
Reporters are constantly on the lookout for products, companies,
and individuals to write about.
If you're not using publicity then you are missing out on sales
and leaving a lot of money on the table.
Advertising mixed with publicity or PR (public relations) can
increase sales in a short period of time.
The 2 Biggest Reasons PR Doesn't Help Business Owners
1) Business owners aren't familiar with it. Before I got into PR
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they don't know you exist.
2) Your PR efforts aren't consistent. Sending one press release
every 3 or 4 months is not a campaign and doesn't get results.
I've discovered 21 ways you can get publicity to promote your
business, get new customers, boost sales, and have lots of fun.
1. Call the radio station when you hear " We have open lines."
and talk about issues that your expertise solves.
2. Give an award. (Find influential people in your community or
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4. Arrange round up articles with other experts in your
industry.
5. Host your own radio show.
6. Write articles for newspapers and magazines.
7. Write Op/Ed columns for newspapers.
8. Write a letter to the editor.
9. Write a tip sheet. ( 21 Ways to...)
10. Write a guest column for newspapers.
11. Write a how-to article.
12. Write and send press releases to the media.
13. Start your own free local cable access TV show. (Contact
local cable company)
14. Speak for local civic groups and announce in their
newsletters.
15. Go where the cameras are. Read calendar of events section in
your newspaper or call newsroom and ask what events are they
covering.
16. Call photographers desk at local newspapers and volunteer
your office or building for backdrop or special issue stories.
17. Write a pitch letter.
18. Set up referrals with other well-known experts. Refer
reporters to each other.
19. Send reprints of articles to other media outlets and offer
additional information.
20. Create your own special day. (Visit www.chases.com)
21. Call the media on slow news days (weekends and holidays) and
suggest a story.
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Robert Smith is a celebrated public relations specialist who has helped many real estate agents,
brokers and real estate companies with marketing their business. He has garnered publicity
in the following media:
CNBC
Entrepreneur
Forbes
Fox News
CNN
Fox Business
Worth Magazine
NY Times
Wall St. Journal
INC
Fast Company
Steve Harvey TV Show
LA Daily Talk Show
Small Business Opportunities
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