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San Diego Real Estate Expo
My Road to Real Estate Richess…
In this video Linda Pliagas, founder of Realty411, shares her story at the Santa Barbara Real Estate Investors Association (REIA). Be sure to view this video and many other wonderful resources on RealEstateU.tv
News Flash: Apartment List Acquires RentAdvisor
Apartment List recently acquired RentAdvisor, the fastest growing rating and reviews platform in the rental industry. Trust and transparency are key ingredients to any well-functioning marketplace.
This review content will equip our users with the confidence to make smarter renting decisions. Meanwhile, this is a tool for property managers to solicit valuable feedback from their residents and respond to their concerns.
User generated content can be a powerful supplement to the photos, rental rates, floor plans and other general information available on most property search apps. Renters crave the perspectives of their fellow renters, and will strongly consider their peers’ opinions when deciding where to rent.
Atlanta-based RentAdvisor is one of several players addressing ratings and reviews within the rental industry; the largest and most established of which tend to suffer from an adverse selection bias. That is, its reviews are predominantly negative, written by renters unhappy enough to seek out forums to vent their frustration. These perspectives are valuable and frequently prevent renters from making poor rental decisions; however, sites like this== often fall short of capturing the full picture.
In an effort to provide a more balanced (and representative) perspective to its users, RentAdvisor works with property managers to contact every resident in a given property by email and text. Through this strategy, RentAdvisor converts an impressive 10% of residents into reviews. Since advice is solicited from everyone, feedback ranges from happy to angry to indifferent. Community managers are encouraged to respond to all feedback, providing an authentic and transparent forum to engage with their residents.
Apartment List co-founders John Kobs and Chris Herndon identified RentAdvisor as a platform with limitless upside potential. If we can solicit a robust and balanced set of reviews for 1,000 large apartment communities, then why not repeat this formula for all 50,000 professionally managed properties? And for that matter, why stop at large buildings? RentAdvisor’s platform is flexible and scalable enough to apply to all types of rentals, from apartment buildings to townhomes and single-family houses. Additionally, it solves the adverse selection issue that plagues many ratings and review sites by offering every renter an opportunity to share her perspective.
Apartment List is the web’s fastest-growing rental marketplace with 600,000 unique listings and 1.5 million monthly users. The team is in the process of layering RentAdvisor review content onto Apartment List’s property database, which will provide AL users with unique content they could not find elsewhere. Along with great content and a scalable platform, this acquisition comes with a superstar team, led by industry veterans Jamie Gallo, Robert Turnbull and Jonathan Ford who formerly grew ApartmentGuide.com into a leading multifamily internet listing site (ILS). By merging the products, ideas, skills and resources of both teams, Apartment List aims to become the definitive rental marketplace.
XiLi Mobile Provides Real Estate Leads to Agents and Instant Home Listings to Homebuyers Via Text Message
New Mobile Marketing Solution Connects Agents and Homebuyers in Real-Time; Sells More Dream Homes
WILMINGTON, N.C.—October 23, 2013 Newly released real estate agent marketing service, XiLi Mobile is changing the way people buy homes and realtors get leads – all with one text message. XiLi automatically connects homebuyers and listing agents through text messaging, making home shopping easier for buyers and lead capture more successful for agents.
Homebuyers simply text “XiLi” to 86789 on any browser-enabled smartphone to instantly receive a custom mobile link with listing information based on GPS location. When the buyer clicks on a property, his or her mobile number is simultaneously sent to the listing agent, who can then text the buyer and offer additional information or a property showing.
“The ability for agents to connect and communicate with buyers in real-time through text messaging makes the difference between being able to show a home immediately and missing a sale,” said Don Brailsford, CEO, TextThisHouse, developer of XiLi. “Today’s buyers are relying on mobile search more and more, and XiLi gives them instant access to available listings while connecting agents with interested buyers.”
Collaborative research conducted by Google and National Association of Realtors found that 89 percent of new home shoppers utilize mobile search throughout their house hunt. XiLi meets modern buyers’ demands for mobile solutions, while giving real estate agencies the tools to more effectively communicate with buyers.
Additionally, XiLi’s technology better allows agents to generate and track real estate leads. XiLi Mobile captures interested buyer information allowing agents to respond and create immediate dialogue – something that cannot be done with QR codes, flyers or websites.
“As a broker, having an easy and affordable way to connect homebuyers with our listing agents allows us to better serve our customers and do what we love most – selling dream homes,” said Tim Milam, president, Coldwell Banker® Sea Coast Advantage, the fourth largest Coldwell Banker in the country in terms of commissioned sales.
For $9.99 per listing agent per month, XiLi enhances agents’ current mobile technology investments, creating a valuable new approach to attract hot, qualified real estate leads. XiLi’s database uses MLS listings to deliver free, up-to-date information to homebuyers throughout the United States. To use this real estate agent marketing service, buyers simply text “XiLi” to 86789. Agents can subscribe through the XiLi Mobile website. It takes about ten minutes to sign up for the service and requires no further data entry or maintenance by agents.
About XiLi Mobile
Developed by TextThisHouse, LLC, XiLi Mobile is a mobile marketing solution designed to quickly connect homebuyers to agents in real-time. XiLi’s database uses MLS listings from across the nation to provide information about available homes to interested buyers via text message, while simultaneously capturing these leads and automatically forwarding them to the listing agent for contact.
For more information, visit www.myxilimobile.com.
Free Report! Top 10 Ways to Reduce Your Rental Property Insurance Costs!
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