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Los Angeles – To prepare for a busy year in 2014, Realty411 magazine added The Lisètt Group as their new communications firm. Based in Downtown Los Angeles, the full-service branding and media firm will be responsible for media outreach and placement, public relations, press coordination, media planning, product placement, brand development, strategy development, plus social media growth.

The campaign will be supervised by Tehelah Lisètt, a managing partner of the firm. The Lisètt Group is a full-service international branding and communications firm headquartered in Downtown Los Angeles, with offices in Atlanta and the Philippines.  The firm is directly connected and represents a diverse network of media professionals, brands, companies and influencers throughout multiple disciplines including B2B/B2C, beauty, fashion, luxury, consumer, tech, hospitality, art, home décor, health & wellness, gaming, real estate and food.

Known for its innovative thinking on both the creative and strategic level, The Lisètt Group is committed to helping companies take their brand to the next level by unique strategies and fostering relationships with key people of influence.

Realty411 has been in business since 2007 and now creates several publications for the real estate investment community including: Realty411, CashFlow Express and REI Wealth Monthly (found on the Apple newstand). Realty411 reaches thousands of readers and the California-based media company also produces expos, events and mixers around the county. Their social media outreach is the largest of any other real estate publication and grows exponentially daily due to their effective marketing campaigns, which take advantage of the latest technologies.

“I really appreciate effective marketing because I’ve been a business owner for so long,” says Linda Pliagas, the founder of Realty411 and co-publisher of REI Wealth. “I know what it’s like to spend thousands of dollars on marketing because I’ve personally tried every type of marketing possible under the planet.” Pliagas has been a real estate agent for over 11 years and helps market her husband’s antique clock restoration business in Santa Barbara County. Her goal in hiring an outside media firm is to expand the awareness of the many publications and live events that Realty411 produces and to spotlight in the press the unique aspects of their company. She says: “Hiring a fresh and innovative media company in Los Angeles, which specializes in creative marketing, will help relieve some work in-house and position us for a fantastic 2014.”

For Press Information, contact: The Lisètt Group

For real estate developers, there is always a single thought in mind: “How do I appeal to the buyer and sell my property?” In today’s market, it is important to change that thought to, “How do I develop this property with a sexy stamp so that buyers instantly recognize my development portfolio? And how do I keep them coming back for more?”

Gone are the days of selling generic cookie-cutter properties in muted colors and dumbed-down designs. Today’s buyer is smarter and in search of chic good looks as well as bold decor. It’s the job of the developer to stay one step ahead of the trends to make the sale and beat out the competition. Consider for a moment sitting down for a meal at a popular five-star steakhouse and ordering the most appealing item off of the menu. Would you be happy to pay for your meal if it was simply a plain slab of steak thrown in the middle of your plate? No, you would be very disappointed, because you could have had that boring dish anywhere. The same holds true for property sales: Presentation is everything. Do not send your properties to the table without a seductive interior design stamp to ensure a successful sale.

This concept holds true for consumers in any industry. It is the reason people seek out their favorite and very specific brands when it comes to fashion, vehicles, and other lifestyle choices. A seductive stamp and a total package is key. Consumers resonate with this since they are searching for something that falls in line with their style (their personal brand, if you will). So why would it be any different for today’s property buyer in search of a home or a commercial property? Buyers want to purchase real estate that not only reflects but enhances their personal brand and who they are. There is no better way to do this than to develop your properties with a signature style in mind. What is our market? Who do you foresee selling this property to? Closing is everything, but in the development process, a signature style for your property’s interior will be the factor that puts the cherry on top and solidifies the sale.

The same holds true when it comes to a company: Its office is a considerable representation of its overall brand. The atmosphere of the space affects those who go to do business there; they are either drawn to or turned off by the design. Just as consumers want to live in a chic home, employees and staff want to work in a modern and cleanly designed office space. Office décor and interior design increase productivity and narrows a company’s closing cycle for high end prospects.

So you can imagine the significance of appealing to property buyers in a direct and straightforward way. That’s exactly what they’re looking for when house-hunting: a streamlined, elegant, avant-garde dwelling that reflects their unique and individual personalities.

Imagine if you will one of the world’s most successful real estate development moguls, Donald Trump, attempting to sell a naked property. Where is the enticing draw? There is a recipe for his success. He knows he must present an entire package with a well-personified interior. It is the developer’s job to work closely with an experienced interior designer throughout the project so that together they create a balanced look that’s both stylish and digestible to the client. This helps the buyer to visualize himself living in that home or working in that office. However, a clear vision is key. Will the look be minimalist, hip and vibrant, opulent, or professionally muted and neutral with modern undertones?

It is therefore your interior designer’s job to turn that vision into a reality. It is the seductive stamp that is key to closing not just a single sale, but many. It will set any real estate developer apart from the competition, and will ensure that your next project sells faster than the one you sold right before it. Have you ever heard that you should dress for the job you want, not for the job you have? Dress your property for the sale price that you want. Real estate developers who invest in their own success see a much larger return on that investment.

Undoubtedly the client will be looking at other potential properties. That is why a striking, fearless design is all the more critical: You want to have a way for your project to stand out in his mind long after he’s initially seen it. Give the client an interior design scheme he just can’t forget. It’s up to the developer to “wow” the consumer and generate excitement about a potential purchase. Present him with a visual representation of the personal brand he aspires to and the consumer will keep your name, as a developer, on the tip of his tongue for a long time to come.

Hello, we’d like to invite you to attend our mixer.

We hope you can make it to our next event.

Come network at our Wine & Cheese Mixer in Solvang!!

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