How Patty Arvielo Built New American Funding into a $900M a Month Corporation – An exclusive interview with the CEO and…
Posted by Realty 411 The Magazine on Saturday, January 16, 2016
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How Patty Arvielo Built New American Funding into a $900M a Month Corporation on Realty411 Radio
Don’t miss this important Realty411 Radio show where we will focus on how one Southern California woman worked her way up the ladder to build a national mortgage empire.
It’s important to give mention to Patty Arvielo’s humble beginnings in order to understand fully her unique business perspective and well recognized leadership role in the real estate and mortgage lending industry nationally.
Born into a hard-working Mexican-American family from Southgate in L.A. County, California, Patty’s first exposure to the mortgage industry was as a young girl. At just 16, Patty landed a clerical position for TransUnion Credit. At 19, she was promoted into a sales position.
Patty worked tirelessly to build real estate agent and community relationships and doing so, ignited a life-long passion for service and pursuit of self-made, enduring success. Patty’s extensive background in mortgage lending includes DE Underwriter and VA LAPP Certifications.
Very early on, Patty pursued her own under-served Spanish-speaking markets well before they were a popular and sought after demographic. In 1997 Patty was invited to lead the operations unit of a start-up – New American Financial, until in 2003 when she and her husband Rick Arvielo, decided to launch their own mortgage company – New American Funding.
Over a decade later, Patty has worked to transform New American Funding into a national mortgage lender and servicer that funds more than $900 million in home loans each month. Under her guidance, the company has brought the entire loan process in house – origination, processing, underwriting, funding and servicing.
She continues to actively contribute to the bottom line, originating and booking nearly $3 million in home loans each month on her own, all while managing operations and sales for New American Funding’s headquarters, 90+ branches and 1800+ employees.
In this radio broadcast, Linda Pliagas, publisher of Realty411 Magazine, will focus on gathering tips from Patty on how she was able to build such an outstanding financial empire in a relatively short amount of time.
Pliagas, who is also Mexican-American, will also interview Patty on the following topics:
- Growing your business with the Latino market
- Latino home buying opportunities
- Reaching the Hispennial market
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Additionally, all listeners will learn details about their New American Funding’s upcoming event and learn how to obtain COMPLIMENTARY ADMISSION!
At this event, industry expert, New American Funding President, and advocate of Latino community enrichment, Patty Arvielo, will address topics specific to serving the millennial generation of Hispanic consumers. Special guest speakers Council Member, Lena Gonzalez and Noticias MundoFox News Anchor, Rolando Nichols will share their experience on how to engage with this burgeoning group. To learn more about Realty411 Radio’s upcoming LIVE interview with Patty Arvielo, please visit:
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Invitation to an Exclusive Industry Event – Latino Homeownership, Your Next BIG Opportunity!
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Goal Setting – There is still time to write down your resolutions for 2016! GET TO IT! Here's why…
Happy New Year! May 2016 bring you and your family prosperity and health.
There is something special about the beginning of a new year. It’s a time to reflect on the last twelve months and examine our accomplishments and failures. It’s a wonderful season to examine our life and figure out a strategy for the future.
With this in mind, I cannot stress how important it is to write down your goals for the upcoming year. When you join pen to paper and have an honest self-talk about what it is you need and want from life, it truly changes everything.
Successful people always plan and prepare. You cannot chart your path without knowing where you want your final destination to be. Every year, I write down my goals.
This New Year’s Eve homework was first introduced to me by a successful real estate broker/investor who spent an entire afternoon writing down his goals. He actually didn’t just write them down as one, two, three; instead, he would write the goals down and then go into specific detail for each one. His New Year’s Resolution list was actually many pages long!
As you can imagine this broker was very successful. He was a multimillionaire by age 29 with multiple investments around the nation and a thriving agency business.
Now you certainly don’t have to write a thesis for your goal setting to take root. Simply write down some goals of what it is you wish to accomplish for the upcoming year. Some people make one goal; a typical one is to lose weight – everyone seems to have that one on the list! I say why limit yourself to one goal, when the sky is the limit!
I normally write down 10 goals and anticipate six or seven of them to materialize by year’s end. I also like to mix it up and not only focus on business goals, like buying real estate or expanding our media business or clock shop, but also throw in personal ones as well… like being more patient with my family and exercising more religiously.
This year, I urged everyone around me to write down their goals. I asked my daughter and husband to do it, the friends who are stayed with us during the holidays, and I even reached out to our social media network of nearly 50,000 to remind them to write down their goals for 2016.
As you can see, I’m feel very strongly about this exercise because I know we ALL desire to be more successful, have better relationships, and be heather and happier people. We all want a better life, and your improved life can begin today if you’ll just carve out a little time to write down your goals for 2016.
Following are some tips to get you started on your way to an unbelievable year.
- Figure out what it is you want to accomplish for 2016. Ask yourself why do you want it? Is it for my highest good and for the good of my loved ones?
- Mix up a few business and personal goals: Remember, all work and no play makes Jack a dull boy.
- Write your goals on something so that you can review them often. This year, I wrote them down on my phone and backed them up on a notepad.
- Share your goals with loved ones. Having a partner on the same page can double your momentum. Sharing your individual goals as a couple can be a wonderful way to bond and share a united dream. If you also want to keep a few goals private, allow yourself the space to do so.
- Get ready to see action! By setting forth to the universe what it is you need and desire, the law of attraction begins to work its magic. But don’t forget that you have to do your part and be ready to take action when opportunities are presented.
Former Celebrity Journalist & Lifestyle Publisher Now Helps Promote Real Estate Rock Stars
– A profile of Realty411’s publisher by Edith Bates –
Hollywood and the REI (real estate investor) arena may be completely different industries, but Linda Pliagas, founder of Realty411, a California-based media and marketing company, says she sees a lot of similarities between both.
For one thing, many real estate speakers develop larger-than-life personas and travel around the nation to meet their groups of eager fans and students. People tend to see only the glamorous side of the industry (the fortune, fame and properties), not realizing the toil the constant work and travel takes on the educators’ lives and families.
Both the entertainment and REI industries are fickle. Popular, in-demand speakers can lose their starlight quickly and then end up not getting as many bookings and invitations to speak as in previous years.
“It’s a tough business to travel around the country to speak at real estate clubs and events,” Pliagas says. She would know, last year company produced 19 expos around the country and did business with some of the top speakers in the REI industry.
In her previous career, Pliagas, who has a bachelor’s degree in journalism, was a freelance journalist and fashion magazine publisher who regularly interviewed media’s elite, such as entertainer Jennifer Lopez; best-selling author Brian Tracy; fashion icon Oscar de la Renta; the “dog whisperer” to the stars, Cesar Milan; civil-rights legend Julian Bond, among other powerful people.
As publisher of a popular real estate investor magazine, many real estate speakers and service companies now rely on her to promote their brand and business to the masses through her company’s magazines (Realty411, REI Wealth, CashFlow Express and Private Money411), plus their live events, and with email and social media marketing campaigns.
“I saw a need in the real estate investor arena for public relations and marketing,” Pliagas says, “Like in the entertainment industry, the real estate investment space is all about brand exposure and publicity. Companies and speakers who promote themselves are the ones who will get the most business and a larger share of the market.”
Realty411 promotes their clients by writing articles about their services in the print and online magazines (REI Wealth Monthly is completely digital). Additionally, they have also held photography shoots to create the perfect cover shot, produced videos and online podcasts, plus devised specialized email and social media marketing campaigns — all designed to skyrocket a company’s visibility.
Pliagas says she was always intrigued by the media packages she was sent by top-notch public relations companies when she published her previous lifestyle magazine. “They always had great media kits and creative ways of delivering their information to capture my interest and attention.”
Now she implements similar marketing strategies to help turn an average realty professional into the next great real estate rock star.
Realty411 Rises to New Heights in 2016 – Adds More Expos, Expands to New Markets and Creates New Divisions
Once marketed as “the fastest-growing real estate magazine in the country”, Realty411 continues to expand into new markets by adding more live events to increase their outreach in 2016.
DECEMBER 29, 2015 | Santa Barbara, Calif. – In closing for 2015, Realty411 produced and hosted a total of 19 expos and events around the country and reached more real estate investors and realty professionals than any other media and expo company in the real estate investment niche.
Realty411, based in Santa Barbara County, hosted events from New York City to San Francisco, and from Seattle to Dallas. Most of the expos were complimentary to attend, and many of them also doubled as charity events designed to raise awareness and donations for nonprofit organizations.
Publisher of Realty Publications Targeting Specialized Audiences –
In addition to publishing their well-known magazine brand, Realty411, and having an alternate cover edition marketed to high net worth consumers as Real Estate Wealth; the publishers also produce the popular online REI Wealth Monthly in association with Net Planet Media.
Additionally, Realty411 publishes CashFlow Express, a personal finance newspaper distributed at their live events, as well as Private Money411, a special supplement with financial news and industry information.
Expanding Live Expos, Reaching More People –
In 2015, Realty411 reached more people with their live 22 expos in 19 cities – more markets than any other realty event company.
The number of guests at their 2015 live events ranged in size from 80 to well over 350 people. While their occupations varied, most guests were white-collar professionals, business owners (entrepreneurs), and real estate service professionals.
Some of their largest events were held in Dallas, Manhattan and Los Angeles – an area spanning across the United States and focusing on key real estate markets.
The expos, always complimentary to attend, are not the norm in an industry that typically charges up to $200 to attend similar events, which showcases the same type of information.
Discovering New Markets and New Cities –
For 2016, Realty411 will continue to expand into new cities with the goal of reaching more of their subscribers, readers and social media followers in person. Currently, their online readership spans the United States, as well as Canada, Australia, United Kingdom, Mexico, Hong Kong, Israel, India and more.
Company Continues to Raise Awareness & Donations for Charity –
The Salvation Army, the San Diego Rescue Mission, the Orange County Women’s Transitional Living Center, Long Island Cares, and NARF – the Nike Animal Rescue Foundation, are just some of the incredible nonprofits that Realty411 has worked with in 2016.
The media company raised donations, awareness, and much-needed supplies for numerous charities across the nation to the tune of thousands of dollars.
Realty411‘s mission of increasing knowledge about the benefits of investing in real estate, providing a network for industry professionals, all while giving back to the nation’s most needy, is the fuel that continues to drive the company forward into the future.
FOR MORE INFORMATION, PLEASE VISIT: https://realty411guide.com
or phone 805-693-1497, email [email protected]
