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Serving the Real Estate Industry Since 2007
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By adm1n
by Dawn Josephson
Whether you’re creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you.
Unfortunately, many promotional pieces miss the mark. Outrageous claims, weak calls to action, and boring text are the common mistakes that plague most people’s writing. Such errors accomplish only one thing: They destine your promotional piece for the infamous “round file.” They also show prospects that you’re lazy, uncreative, and possibly incapable of delivering quality work.
In order to entice prospects to contact you based on your promotional mailings, you need to keep your writing both lively and factual. The following guidelines will help you write promotional pieces that even your toughest prospects can’t resist.
1. Write a headline that gets to the point.
You have less than five seconds to impress your prospects to read on. And the first thing any prospect reads is the piece’s headline. So craft a compelling headline that immediately conveys why this information is important to your prospects. The four main headline formulas that work are:
Example: How to Create a Store Promotion that Increases Revenue
Example: New Tax Law Saves You Money
Example: Prepare a Business Plan that Boosts Company Profits
Example: Free Booklet Reveals the Secret to Lowering Your Interest Rate
Since your headline determines if the prospect keeps reading, craft yours wisely.
2. Keep the hype to a minimum.
Many people think that in order to get people to read their promotional piece they must write something outrageous. To some degree, this is true. Saying something outrageous is a great way to generate interest, as people naturally love controversy. Plus, if you can stir things up, you’ll get lots of exposure. The thing to remember, however, is that you must be prepared to answer questions and/or prove everything you write. So if you want to write something just for sensationalism but can’t back it up, don’t. You must be able to support everything you print.
3. Go easy on the posturing.
While you may produce the best products or offer the most unique services in the world, that is for your prospects to decide. Every superlative you use in your promotional piece will reduce the prospect’s trust in what you say. So instead of telling prospects that your product is “the most extraordinary thing to ever hit the market” or that your service is “capable of revolutionizing the industry,” show your prospects how these claims are possible. Give the benefits of using the product or service as they pertain to your prospects’ lives so they can determine just how extraordinary or revolutionary the product or service really is.
4. Evoke images.
As you write, evoke more than one of the five senses. Paint a picture with your words so prospects see, hear, smell, taste, and feel what you’re describing. Contrary to popular belief, the best promotional writers think in pictures, not words. They see the image they want to convey to their prospects, and that’s what they write. So if you’re a candy manufacturer or a florist, for example, write so that your readers smell the candy or the flowers, not just see what they look like. If you’re in the restaurant business, help your readers taste the food. If you’re writing about business productivity, help your prospects hear the hustle of productivity and feel the rush of a sales call. Do more than just tell prospects what’s going on.
5. Always make a compelling call to action.
What do you want the person reading your sales letter, brochure, or other promotional piece to do? Buy your product? Call you for more information? Visit your web site? Whatever action you want your prospects to take, state it clearly. Too many promotional pieces ramble on about all the features and benefits of the product, but they never tell the prospects to actually do anything. For example, in a sales letter you could write: “Please call our office immediately for more information on how we can help.” A brochure could say: “Order the widget at our special introductory price today.” In a newsletter you could write: “Visit our web site for more information about our new product line.” Tell prospects precisely what you want them to do.
When your promotional pieces present your information in the most compelling and factual manner, your prospects will find them and your company irresistible. So as you write future sales letters, brochures, or other promotional pieces, keep these guidelines in mind. When you do, you’ll create a promotional piece that delights prospects and makes them eager to do business with you.
About the Author:
Dawn Josephson is a ghostwriter, editor, and writing coach who helps business leaders and professional speakers create engaging and informative books, articles, and marketing pieces.
Visit www.masterwritingcoach.com for more information about how she can help you.
By adm1n
Identical twins Alana and Lex are the ultimate combination when it comes to real estate and home design. With realtor Alana’s endless knowledge of the housing market and designer Lex’s fearless creative style, these sisters are helping their clients renovate their homes into hot properties so they can sell them for a premium and move into their dream location. Alana and Lex are the stars of the upcoming HGTV show, Listed Sisters.
Lex is the founder of LAVA Home Design and Alana is a partner. In addition to learning LIVE AND DIRECTLY from these two HGTV celebrity rehabbers, the Lone Star Real Estate Expo in H-Town also features fantastic features from throughout Texas and from around the nation!
Don’t miss the opportunity to network and mingle with TOP INVESTORS from Texas and guests visiting from California, Arizona, Arkansas, Florida and more.
REALTY411, the longest-running real estate investor media and expo company owned by the same California owner/agent, is celebrating a brand new issue and a 10-year anniversary.
A new year and new administration is upon us and savvy investors want to forecast what’s in store for them in 2017, and the next four to eight years.
Our event in Houston, Texas is scheduled for September 9, 2017- Our last event united notable speakers, such as Dennis Henson, Dolf de Roos, Merrill Chandler, Phil and Shenoah Grove, and many others!
Edwin Kelly is CEO of Specialized IRA Services and is considered America’s leading expert on Self-Directed IRA’s. He has more than 24 years of experience in the Financial Services Industry. He worked for such notable companies like UBS and BISYS. Edwin is a Founder and currently serves as CEO of Specialized IRA Services.
Producing this community and family-friendly FREE expo is REALTY411, (http://realty411expo.com) the longest-running media and marketing company in the real estate investor space. Since 2007, REALTY411 has been positively impacting the REI industry by sharing important real estate knowledge through their publications, national expos, podcasts, and webinars.
Additionally, this all day expo, which will be promoted in local media, as well as to national investors, will attract guests and company sponsors from around the country, including: Florida, Arizona, Texas, Arkansas, Nevada, Georgia and more. Expo guests will enjoy multiple breakout sessions so they can choose which topic they wish to learn about. The ballroom has been reserved for this fantastic networking expo and mixer, and complimentary coffee and pastries will be served to early-bird guests.
REALTY411 (http://realty411Magazine.com) is celebrating its brand new publication, as well as an anniversary of three years in producing their digital issue, REI WEALTH (http://reiwealthmag.com), a monthly interactive publication. As one of the most prolific publishers in the real estate investment industry, REALTY411 has dozens of events on schedule for 2017, as part of their national tour to celebrate a decade in business.
Don’t Miss Our Second Expo and Conference in Houston, Texas!
Our Lone Star Real Estate Investor’s Expo does it again, but this time we are bringing the STARS of HGTV with us. This is your chance to get up-close and personal with
This year, our featured speakers include HGTV’s newest design & real estate duo, twin sisters Alana and Lex LeBlanc (a.k.a. the Listed Sisters), who help families move up the property ladder.
Learn from them as well as Gene Guarino, Steve Rozenberg, Justin Ford, Todd Dotson, Daniel Chad Moore, John Jackson, Cliff Gager, and so many more outstanding companies and people from Texas and around the nation!
Don’t miss the opportunity to network and mingle with TOP INVESTORS from Texas and guests visiting from California, Arizona, Arkansas, Florida and more.
REALTY411, the longest-running real estate investor media and expo company owned by the same California owner/agent, is celebrating a brand new issue and a 10-year anniversary.
A new year and new administration is upon us and savvy investors want to forecast what’s in store for them in 2017, and the next four to eight years.
Our last event in Houston united notable speakers, such as Dennis Henson, Dolf de Roos, Merrill Chandler, Phil and Shenoah Grove, and many others!
LEARN FROM AMAZING EDUCATORS AND INVESTORS HERE!
Residential Assisted Living Academy™ is a America’s #1 source for senior care home investment and business education. Headed by leading national expert, Gene Guarino, RAL™ Academy has trained thousands of people throughout the United States how to… “do good and do well”.
Their mission is to empower investors and entrepreneurs by training them to do business with excellence and be well rewarded by doing so.
“We train our student associates to build a quality business that will provide for their family a professional income that can last a lifetime and beyond.” -Gene Guarino
☑Achieve a Level of Security That Affords You the Lifestyle You Desire
☑Create an Executive Level Cash Flow and Make a Positive Difference
☑Gain Access to the Next Significant Wave of Real Estate Investing Opportunity
…They Can Help YOU.
With 77,000,000 baby boomers, there is an unstoppable “silver tsunami” of opportunity in senior housing. How do I know that… because after 30+ years of investing, being in business and traveling the world training people how to financially succeed… all I’m focused on is residential assisted living care homes for seniors. Why…because the opportunity is tremendous and the cash flow is VERY, VERY generous.
►10,000 People a Day Are Turning 65
►4,000 a Day Are Turning 85
►70% Will Need Special Accommodations for an Average of 3 ½ Years
Many seniors will need to live somewhere other than in their own home or apartment. Today, they are currently paying me $3000-$6,000 a month for housing and related support services. This could be you!
According to Forbes, the average investor has gained only a 2.6% net annualized rate of return for the last 10 year period and hasn’t fared any better over longer time frames. The 20 year comes in at 2.5% and 30 years is just 1.9%. Those who ventured into the real estate market have seen up & down times. Some tried flipping properties for excellent profits, but chasing equity deals has become much more difficult.
Daniel Moore’s Bio:
In 2008, at the age of 23, Daniel Moore bought his very first investment property. Since then, he has learned his lessons very carefully, so that, by the age of 28, he became a full time investor, and was inducted into Robert Kiyosaki’s Rich Dad Hall of Fame. He completed more than 60 properties last year alone – ranging from wholesales, rehabs, sub2s, wraps, short sales, mobile homes, and a million-dollar new construction. From this varied experience, Daniel has accumulated extensive first-hand, real world knowledge on the “how-to’s” of real estate investing.
Daniel teamed up in 2014 with Nate Worcester, in order to create a software service company that would meet the operational needs of serious real estate investors. They spent two years designing and testing a unique online platform. Today, “Propelio.com” is the result of their combined efforts – delivering access to real time comps, reducing waiting time to make offers on discounted properties, to improve lead flow of motivated sellers, to keep the phone ringing, and provide a deal management system to help investors stay organized.
Empire Industries, a National Award Winning Company, is a full service professional property management company servicing the greater Houston area. Whether your property is located in Spring, Katy, Houston Heights, Kingwood or even Texas City, Empire Industries Property Management has got you covered.
Empire Industries provides marketing, tenant screening, leasing, make ready service, maintenance and accounting services. With Empire Industries Property Management as your partner, your business truly becomes “frustration free”!
Empire Industries Property Management is an award winning management company. Empire was a top five semi-finalist for a National Business Excellence Award for Marketing and Customer Service. We also hold the Certified Property Management (CPM) Designation from IREM, are members of the Houston Area of Realtors (HAR) and have served on the board of directors for the National Association of Residential Property Managers (NARPM).
We are investors just like you! We not only manage properties, but we own a number of properties. We have been investing in Houston real estate since 2001. If you are an investor looking for properties we are a great resource, as we have contacts with different investor groups and wholesalers.
I am proud to announce our main speaker for this month, Patrick James, who is speaking on the behalf of Scott Estile. Patrick was the speaker who a number of years ago lead me to my Tax Preparer Scott Estile. Scott wrote the book Tax This. I am very happy with Scott Estile and know that Patrick is a great speaker with a lot of very important Tax information through his own company that will be of great benefit for all of us.
Patrick James, president and CEO of United States Tax Releif, LLC. He has dedicated his entire career to helping people create and preserve wealth through knowledge. His marketing expertise was instrumental in launching a tax reduction program with Scott Estill, a former senior trial attorney for the IRS and Anderson Advisors. Together, they created a tax team to teach people how to take advantage of every possible tax deduction in order to minimize tax liabilities and maximize tax deductions. Patrick is a graduate of the University of Portland. In 1997, he became president of a national speaking firm, which specialized in financial education. Patrick has spoken at conferences with Donald Trump, Alan Greenspan, Magic Johnson, Colin Powell and many others. He been a guest on more than 100 radio and television talk shows and has been featured in Newsweek and It’sYour Money (a New York Times best-seller). He was also the recipient of the BusinessMan of the Year 2002.
* How to become 100% AUDIT PROOF!! 99 Ways to beat the IRS with a 3-Year Review Receive THOUSANDS OF DOLLARS back from the IRS that you accidentally donated over the past 3 years
* How to Track Your Expenses & Mileage Start giving your Tax Preparer the CORRECT information – This means more tax deductions and more $$ in your pocket!
* Learn how to Categorize your expenses the RIGHT way! Save 50% (or more) on your taxes EVERY year – FOREVER
* It’s your money, not the IRS – Only pay what you legally owe and not one penny more!
Hosting this community and family-friendly FREE expo is REALTY411, (http://realty411expo.com) the longest-running media and marketing company in the real estate investor space. Since 2007, REALTY411 has been positively impacting the REI industry by sharing important real estate knowledge through their publications, national expos, podcasts, and webinars.
Additionally, this all day expo, which will be promoted in local media, as well as to national investors, will attract guests and company sponsors from around the country, including: Florida, Arizona, Texas, Arkansas, Nevada, Georgia and more. Expo guests will enjoy multiple breakout sessions so they can choose which topic they wish to learn about. The ballroom has been reserved for this fantastic networking expo and mixer, and complimentary coffee and pastries will be served to early-bird guests.
REALTY411 (http://realty411Magazine.com) is celebrating its brand new publication, as well as an anniversary of three years in producing their digital issue, REI WEALTH (http://reiwealthmag.com), a monthly interactive publication. As one of the most prolific publishers in the real estate investment industry, REALTY411 has dozens of events on schedule for 2017, as part of their national tour to celebrate a decade in business.
Edwin Kelly is CEO of Specialized IRA Services and is considered America’s leading expert on Self-Directed IRA’s. He has more than 24 years of experience in the Financial Services Industry. He worked for such notable companies like UBS and BISYS. Edwin is a Founder and currently serves as CEO of Specialized IRA Services.
During his career, Edwin has also helped set up a Self Directed IRA provider and grow it from 2 employees with approximately 300 accounts to 15 employees with approximately 3000 accounts.
Edwin has helped one Self Directed IRA Custodian to become the largest in the industry. In 7 years, he grew the company from 97 employees to 300 employees, increased the Assets Under Custody from $2 Billion to $12 billion, and participated in the successful acquisition of 3 competitors.
Edwin is an avid educator, adding value to clientele by developing significant knowledge assets at every company he has worked with. His passion for helping others learn about their Self Directed IRA options has made Edwin a popular and engaging speaker who is frequently invited to speak at seminars and workshops, in webinars, and as a radio guest. Edwin has made several special appearances on the Money Show, and his work and ideas have been featured in major national magazines and newspapers throughout the United States.
** What the average person can do to take charge of their finances so they can stop worrying about money and can look forward to a comfortable retirement
** Little-known investment strategies that have helped people retire sooner than they expected
Completely legal secrets to growing wealth tax-free
** Edwin Kelly is a member of RITA (The Retirement Trust Association), attended The Ohio State University and holds an MBA from Franklin University. He is the co-author of the bestselling book Leverage Your IRA. He is currently writing his next book, The Retirement Dilemma and 7 Specialized Strategies You Can Implement to Solve It.
To reserve your complimentary ticket to this wonderful event to celebrate REALTY411, please call: 805.693.1497 – Sponsorship & speaking opportunities are available, let us exponentially grow your business!
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By adm1n
Do you recognize any VIPs in the Real Estate Industry?
We had a wonderful time for our event in West Los Angeles on Oct. 5th.
Check out some scenes from our latest Southern California event.
By adm1n
NEW YORK – October 21, 2013 – Brown Harris Stevens, the exclusive affiliate of Christie’s International Real Estate is pleased to announce that long-time Westhampton Beach resident Mary Gail Barry has rejoined their Westhampton branch office. Well-respected and with a strong financial background, Barry is a member of many organizations including the National Association of Realtors, the New York Association of Realtors, and the Empire Access Multiple Listing Service.
“Mary Gail’s expertise in Eastern Long Island will be a valuable asset for Brown Harris Stevens,” said Cia Comnas, Executive managing director of Brown Harris Stevens of the Hamptons and North Fork. “We are delighted to have her at the firm.”
After earning her Bachelor’s Degree in Economics and Accounting from the College of the Holy Cross, Mary Gail worked as a CPA, home renovator and decorative painter. Her artistic background and years of financial expertise provide her with an overt knowledge of buyer values. She places significant emphasis on customer service, integrity and professionalism. Apart from being a successful broker, Mary Gail is involved with charities benefiting the homeless, managing her own real estate investments and outdoor sports.
About Brown Harris Stevens
Brown Harris Stevens, established in 1873, is the premier provider of residential real estate services in New York. The company has offices throughout New York City, The Hamptons, North Fork and Palm Beach. Brown Harris Stevens offers more luxury residential exclusives than any other Manhattan firm, serves as the exclusive affiliate of Christie’s International Real Estate, Inc., a subsidiary of Christie’s International PLC, the world’s oldest fine arts auctioneer.
By adm1n
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Realty411 Magazine is a print and online resource guide developed to assist investors in the acquisition, management and growth of their real estate portfolios. Realty 411 is an advocate for education, and some of the greatest Masters of Real Estate are featured in our publication. Join our VIP Network, and you’ll be invited to events around the nation and have an opportunity to meet us. Join Our VIP Network!
Realty411 produces real estate expos connecting investors to the top turn-key rental providers in the country! There is no need to travel endlessly to meet property managers and real estate brokers, we bring them right to you — in your city. Our events also provide quality education at no cost to guests and introduces even the most experienced investors to new ideas, techniques and opportunities.
Never miss an issue! Be sure to sign up to join our VIP Network so that we can email you a link to our brand new edition. Don’t miss it. We can’t send it to you, if you don’t sign up. You’ll get tips and techniques from top investors in the nation, real investment success stories to keep you motivated & focused, information on commercial, multi-family, single-family, TIC, and REITs, interviews with top real estate property managers and more!