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WHY IS NEW CONSTRUCTION THE HOT STRATEGY FOR INVESTORS RIGHT NOW?

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By Michael Poggi

Author, Public Speaker, Professional Investor and President of THE MILLIONAIRES INVESTMENT GROUP LLC.

WHY IS NEW CONSTRUCTION THE HOT STRATEGY FOR INVESTORS RIGHT NOW?

COULD IT EVEN BE SAFER AND MORE LUCRATIVE THAN FLIPPING? And how about 20 percent returns from passive investing from new construction using your IRA OR 401 K PLAN !!

We have all seen the TV shows that make Fix and Flipping appear so simple that anyone can do it and make a huge profit overnight right?

Unfortunately that does not always happen in real life, Sometimes, people purchase a property make a small mistake when estimating the repairs and there go the profits out the door. It comes with lots of aggravation and uncertainties.

Fix and flips are the preferred strategy for most beginners because they have not learned how to build houses from scratch. The problem is, if the fix and flip goes wrong or gets delayed, it can cause big losses or losing the property to a lender. Fix and flips that have good margin are harder and harder to find and take time. The amount of time that it takes to find great deals cost you money. Bidding on houses that gets bought by higher bidders who sometimes even pay retain is also a problem.

Other Times, an Investor will hire a contractor in good faith and the contractor takes much longer than expected, changes their bid in the middle of a job, leaves the job site and goes to work on another job, or even doesn’t show up at all. Hiring different contractors for each flip also causes problems when you don’t know the contractor well or his prices are too high.

Enough is Enough. Time is money. Michael Poggi, President of The Millionaires Investment Group has been using his very profitable way to make a great return utilizing our New Construction Strategy. This Strategy is Turn-Key and very Profitable. Investors that are tired of the high risk and low return of the stock market love new construction for passive, more predictable returns. We have seen around 20 percent returns per year for passive investors who like no hassle turn key strategies. Investors partner with us on new houses but do not need to do any work. It’s all turnkey done for you.

The Millionaires Group is building New Construction Homes in Beautiful well established Residential Neighborhoods in Florida. Our company is making a profit on these homes about every 6 months from the day we start the new houses. We prefer this strategy instead of just fixing up an old property which always seems to come with hidden problems. Instead the group is creating high quality new homes with a 10 year warranty in fabulous neighborhoods.  Which Property Would you Choose? New houses on the market with a ten year warranty sell faster and more profit than a typical fix and flip.

Since the homes we are building are located in different established residential neighborhoods in Florida, the risk is mitigated vs building only in a new subdivision where there are no or very few houses. The neighborhoods have had new homes built years ago all around our lots so that we are seen by hundreds of people driving by from day one. This gives us a chance to sell the house faster and without a realtor and make us more profit.

The permitting process is faster due to building the same 5 floor plans over and over. The planning and zoning department sees that it is the same houses being submitted again and again and now they approve it much faster and easier than if we submitted a new fix and flip which is different every time and could have code violations which slows down the process.

The homes are built by our trustworthy contractor builder teams who are building the same set of 5 Quality floor plans over and over which makes less room for mistakes and surprises. They are modern eco friendly and energy efficient. We build safe 3 bedroom 3 bathroom 3 car garage to sell fast compared to other size and other harder strategies. Picking the right floor plans that are the proven fastest selling houses took lots of practice and experience. The typical square footage is around 2200 square feet. Out cost including the land, the permits, environmental and construction is around $ 180,000 or more. This is the perfect size home to sell fast. We have perfected the strategy to build only what people most likely would say yes to before the house is even finished. We sell the houses before they are finished for just under $300,000.  The net profit is shared with the investor who put up the 180k or 50 k down payment. The investors have seen 20 percent average per year from this method.

When you consider the stock market risk of stocks and mutual funds and the fact that many of those investments never do well, it makes perfect sense to transfer money from stock accounts and IRA’S  and 401 K plans into safer strategies like new construction. What is the risk of stocks or mutual funds going down? Very high !!!  What is the potential upside for typical stocks and funds  ?  Usually not that great or losses. More wealth is made from real estate and safer. IRA’S can be converted to a self directed IRA which can be used for new construction. This helps grow wealth faster than betting on the market. You can get a personal loan from your current 401 K plan for up to $ 50,000 !!!  This can be used for new construction turnkey deals.

The ability to leverage new construction is even better!!  You can’t leverage your money in mutual funds but you can in real estate. With only $ 50,000 down payment you can borrow the rest of the funds from one of our preferred lenders and spread out your money even farther. So, for investors who only have $50,000 to start, they can get a loan for the rest from our sources that fund new construction and be able to be in a new construction deal quickly. We do not pool investors together and we use one separate entity for each house. EACH INVESTOR IS PROTECTED BY BEING AN OWNER OF THE PROJECT ON TITLE,  and operating agreements to show what the builders responsibility is. The land that we own get put in to the investors name so we can build the house in their name.

The Millionaires Investment Group is excited about the progress that has been made utilizing this strategy. For more information about partnering with us call our office to arrange a call with one of Mr. Poggis staff members. 954-306-3586 or [email protected]

 

The 10 Deadly Mistakes That Will Kill Your Dream

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By Kathy Kennebrook (The Marketing Magic Lady)

I am frequently asked, “If you had it to do over again what would you do differently?” Well, I’d like to answer that question for you. There are several things you can do to help your business grow and several things you can do to kill the dream before it ever has a chance to become a reality. Let’s talk about the “ten deadly mistakes” that can kill your dream.

1. Listening to people who make less money than you do. There are a lot of folks out there who don’t understand this business at all, yet they will want to give you advice faster than anyone else. They basically want to keep you where they are, which is broke. Surround yourself with people who can guide you in a positive way and a forward direction. Get involved with your local real estate club or a mentoring program like Ron LeGrand provides for you. Read all you can on the subject of Real Estate Investing and educate yourself to move forward with your business. Don’t let a “naysayer” kill your dream.

2. Lack of Focus. If you’re anything like I was when I first got started in real estate, then you know how to find something else you’d rather do, or something that seems like it’s more important at the moment. I found very quickly that I had to do the work in order to succeed in the real estate business. The more of the initial “work” I did, the faster my business grew. What I mean by the work is finding motivated sellers, learning how to structure deals and then figuring out my exit strategy. The other part of the work was to very quickly find ways to automate these systems, and get someone else doing the work for me so I could deal only with the sellers. This took concentration and the ability to learn to avoid distractions, like the telephone for example. I very quickly learned to return all calls two or three times a day instead of taking every call that came in. I also had to learn how to focus on specific types of real estate deals at the beginning of my business instead of being pulled in all directions and not accomplishing anything at all. You must stay focused in order to become successful in any business you pursue.

3. Getting Beyond the “Get Rich Quick” Mentality– Anyone who thinks this is a “get rich quick” kind of business is in for a rude awakening. It takes time, discipline and ongoing education to be very successful at real estate. Isn’t worth it to take some time now to learn the business and start doing deals that make you thousands of dollars so you can vacation and spend time with your family a little later? There are so many “get rich quick” schemes out there that just don’t work. Real estate will work for you over and over if you give it the time and discipline it well deserves.

4. Wasting Time With Unmotivated Sellers– I cover this extensively in my Marketing Magic System. Don’t waste valuable time dealing with people who want to sell a property. Deal only with those who NEED to sell. And don’t waste a lot of time on the phone with them. Automate your system to develop ways to get sellers to give you the information you need to determine if there is a deal to be made before you ever have a conversation with them. If a seller is not motivated enough to accept your offer-be it price or terms, find another seller who is. Time is money in this business. I would suggest however, that there are times you will want to follow up with a semi-motivated seller and there are great ways to do this without taking up a lot of your time. I also cover this extensively in my system. Also, don’t waste your time looking at properties before you have made an offer to the seller. I never look at houses anymore without having a very good idea what my seller will accept. I just make the offer “subject to inspection” which gives me an out if the property isn’t what the seller and I agreed to. Usually the deal is made before I ever see a property.

5. Building a Huge Rental Base Before Taking Care of Today’s Cash flow Needs. I could absolutely write a book on this subject. When I first started in the business, I started keeping every single property. All of a sudden I had 55 properties in inventory and no money to pay the bills. I actually started thinking the real estate business just didn’t work. Thank goodness I was proved wrong, but not before learning a very valuable lesson. I have my mentor Ron LeGrand to thank for that. We started liquidating some of those properties to get cash coming in and then developed a plan for how many houses we would retail and how many we would keep each month based on what our personal needs were. If you are just starting out, believe me when I tell that you wholesaling properties is a really good way to build cash flow quickly. If you want to keep some properties, you can do that. Just make sure you develop a plan of action that will work for you and your personal finances. Make sure you have enough cash coming in to meet your personal needs and build a nest egg of extra cash.

6. Fear of Making Offers.  This is another subject I could talk a lot about from personal experience. I remember targeting motivated sellers, having them contact me and then leaving the information on my desk because I was afraid to contact them. Once I figured out that they are just people too, it became a lot easier. If you already have the information about their situation and their property in front of you because you have built a system to do that, you already know most of what you need to know. The rest of the deal lies in your ability to pick up the phone and talk to the seller. Fear of sellers is probably one of the most serious problems you will encounter as a real estate investor, because without the sellers, there are no deals. The biggest problem that I see with students is the fear of rejection from the seller. So what? Either they sell to you or they don’t. If they don’t, then simply move onto a seller who is willing to work with you.

7. Making Excuses like “I don’t know enough yet to make deals”. I am one of those people who just has to jump in first and do it and then fix it later. However, in the real estate business, this just isn’t a really good idea. You do need to get some education in order to do this business, or work with someone who already has the education. Working with a partner or a mentor like Ron LeGrand is one good way to get started. However, your own education is going to be an ongoing process and you need to do it. If you try to do deals without having any idea what you are doing, you’re going to get burned out quickly. You will not get offers accepted, you won’t know what to do if you do get an offer accepted and you may not make nearly as good a deal as you could with a little education under your belt. Even after all the years I have been doing this business, I still go to seminars and read books to learn even more ways to do great deals.  In the beginning, I learned enough in a very short time to do a lot of profitable deals and you can too. Once you get active in the business you will run into a lot of different kinds of scenarios concerning sellers and situations. This is one of the reasons I offer ongoing support to all my students as does Ron. If they get stuck on a deal or an offer, they know where they can get their questions answered.

8. Procrastination. There are several things you need to do in order to become a Real Estate Investor. Sitting in front of the television watching re-runs isn’t one of them. You will be able to find lots of reasons to put off getting started in the real estate business. My personal favorites were “my job is keeping my too busy” and “the kids need me.” Once I started making a specific plan and put it in writing, things started to happen. I have always been a list maker and working the real estate business involved making several more lists. So I started keeping a detailed planner outlaying what I have to do the next day, the next week, the next month, etc. This helps keep me very focused and moving ahead in a specific direction. This will make your business grow faster than you know. You will be able to track tasks, deals, and you can keep your appointment schedule organized as well. There is nothing I know that will keep things in prospective better than a specific plan of action.

9. Lack of Communication Skills. One of the major obstacles I hear my students having trouble with is their lack of communication skills. There are a lot of reasons this happens. One is simply because the student is from another country or part of the country and has an accent that makes it difficult to understand them, or they don’t have a total grasp on the English language. To these folks I say, find someone else to do the talking for you until your communication skills improve. A Realtor or a partner can certainly help you with this problem and you should have a Realtor as a part of your “Dream Team” regardless of your communication level. As a matter of fact, if you have automated your business the way I teach you to, you can buy houses without ever seeing them or talking to a seller. Many of my offers are made in writing without ever seeing the property and then the details are handled by the closing agent. In fact, I deal with a lot of Spanish speaking sellers and I don’t speak a word of Spanish. I simply developed a system to handle these sellers.

10. Fear of Failure- Let me be the one to tell you that the only person who can truly kill your dreams is YOU. The decision is simply yours to make. I know this sounds cliché, but do you really want to go through your whole life wondering if you could have done it? The only way to realize your dreams is to “fail forward”. You may make some mistakes along the way but you will quickly learn what not to do the next time. I would much rather know that when I reach retirement, I will be able to do what I want to do, go where I want to go and not have to depend on anyone to provide for my old age. The easiest decision to make is to do nothing at all, but you get no reward that way. Half of the excitement of my life these days that makes me get up in the morning is finding and doing the next deal because it’s a thrill for me. It definitely isn’t a job anymore. I can also choose to just take the day off and do what I want to do. Only you have the ability to set yourself free to do live your life in whatever way you want to, and real estate is definitely the avenue to accomplish this goal!!

Be sure and check out my website at www.marketingmagiclady.com for all the information you need on finding motivated sellers and lenders for your real estate investing business. While you are there be sure and sign up for my FREE monthly newsletter and get $149.00 in real estate investing tools absolutely FREE!!

 

 

Kathy Kennebrook

Kathy Kennebrook is the ultimate success story. She spent over 20 years in the banking industry before discovering the world of real estate. After attending some real estate seminars this 4 foot 11 mother of two got really excited and before you know it she’d bought and sold hundreds of properties using none of her own money or credit.

Kathy holds a degree in finance and has co-authored the books- The Venus Approach to Real Estate Investing, Walking With the Wise Real Estate Investor, and Walking With the Wise Entrepreneur which also includes real estate experts Suze Orman, Robert Kiyosaki, and Dr. Wayne Dyer.

She is the nation’s leading expert at finding highly qualified, motivated sellers, buyers and lenders using many types of direct mail marketing. She is known throughout the United States and Canada as the Marketing Magic Lady. She has put together a simple step-by-step system that anyone can follow to duplicate her success.

Kathy has been speaking throughout the country and across Canada for over 14 years and has shared the stage with Ron LeGrand, Dr. Phil, Dan Kennedy, Mark Victor Hansen, Ted Thomas and Suze Orman to name a few.

Kathy is going to share with you how she generates a seven figure income by mailing a handful of letters throughout the year to highly selected targets by knowing exactly what to send them, who to send them to and exactly how to deliver her message. She will teach you the secrets of pre-screening and automating your marketing and follow up systems to put your entire Real Estate business on auto-pilot.

 

If Money Could Talk…

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By Reggie Brooks

Please don’t misunderstand me; I am not your miracle or your savior. I’m only a medium of exchange to be used as a tool to create your chosen lifestyle. I am not the root of all evil as some of you have believed over the years- I am vital to a prosperous society. Without me, mankind would probably do no better than a primitive agricultural society.

So many people all over the world equate me with power, probably because powerful people covet me. Want to know a secret? I’m sort of like a magnifying glass in that I have a tendency to make an individual more of what they are. Let me explain:

John Rosen of Culver City, California was a kind man. He and his wife and 3 kids attended church and contributed as regularly as their meager income would allow. John worked as a bus driver in Los Angeles and his wife Cathy was a homemaker. Having a family with 3 children assured the Rosens of serious financial challenges. Even so, John was known to give his last to someone whom he deemed as being more needy than he and his family. Everyone knew that John was a giving man.

John received a call one morning to announce that a wealthy relative had died, and that there was a very large sum of money that would be coming his way. The Rosens were saddened by the loss of the relative and happy about the impending financial windfall. It was obvious that their lives were going to make a change.

When the time came, the Rosens received a check of over $750,000! “WOW”! They were elated! They paid their bills off and got a new car. They gave some money to the church and they made some wise investments. Then they did something that I applaud – they looked around, first within their family, then outside the family, and they identified various friends and relatives that were in dire need of the Rosens financial support. Within the first 3 months of receiving that check, not only did they help themselves, they also gave necessary financial support to seven other families! They helped to make the lives of those seven other families better! Receiving that money made them more of what they originally were- a very loving and giving family.

Then there was Bart from New Mexico. Bart was a selfish, self centered man that had no time for the needs of others. Bart was also broke. He was a very poor manager of his funds, which was the reason he was broke. Bart had very few friends and no immediate family to care about. His negative attitude insured distance between him and his peers.

Bart needed to do a little grocery shopping one day, so he got into his pickup truck and drove over to the grocery store. As he pulled into a parking place he spotted a wallet on the ground. Bart jumped out of his truck, swooped the wallet up and got back into his truck. He was so excited about hopefully finding some money that he hands shook while he opened the wallet. $400! That’s what he found in the wallet! Oh, of course there were credit cards, business cards, pictures and identification in the wallet, but Bart wasn’t interested in any of that. They were introduced to the trash can as he approached the store.

He noticed something else as he approached the store. There were a couple of guys standing at the side of the store that got Bart’s attention. When Bart approached the two guys, they told him that they had a brand new 50 inch High Definition TV set worth over $2500, and they were willing to sell it right now for $600. Bart looked in the box and was thrilled to see the TV of his dreams. Bart had the extra $200 in his pocket for the TV, and he had the desire to make a killing of a deal. He told the two guys that he just needed to go into the store and pick up a few items and he’ll buy the TV when he comes out of the store.

Bart loaded the box onto his truck and sped home to enjoy his new toy. When he got home, he got his brother to help him with the box. They got the box to the living room and began to open it. Bricks! That’s what was in the box. Bricks that were meticulously bound and placed in the box! $600 worth of bricks! Is there a moral? How about, “If you are looking to steal, you’ll probably be stolen from. If you’re looking to take advantage of someone, you probably be taken advantage of.”

I’m only a medium of exchange to be used as a tool to create your chosen lifestyle. Use me, but don’t love me. I am not the root of all evil. The love of me is the root of all evil and will cause the weak to do evil things to procure me. When you use me, I will provide you with great things to enhance your life. When you misuse me, I will make your life a living hell. The choice is yours.

 

Reggie Brooks

 

Reggie Brooks, is an international speaker, author and educator, dedicated to inspiring others to achieve personal success through real estate investment. He is also the #1 Vacant, Abandoned & Distressed Property Specialist in North America.

Having risen above a life of poverty, he has achieved what many people consider to be impossible. He went from making $36,000 per year at the local telephone company, to making over $40,000 per month in his real estate business. Today, Reggie delivers his personal philosophies for success at major business venues and expositions throughout the United States. Reggie attributes his success to faith, dedication to success, and to the invaluable coaches he has had along the way.

 

They Did Not Take My Advice and It Cost Them Dearly

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By Randy Hughes, Mr. Land Trust

Several years ago I purchased four single family houses on an installment contract from an elderly gentleman and his wife. The couple had lived in my town all their life and had decided to retire to Florida. Not wanting to be burdened with continuing to manage their rental properties, they decided to sell. However, selling for all cash would have generated a huge capital gains burden (their houses were fully depreciated). The solution was to sell on an installment basis whereby only the principal payments would be reported as gain.

I suggested to the retiring couple that they put their properties into separate Land Trusts and sell me the beneficial interest on a contract. This method of selling would allow the title to the property to stay in their trust’s name (with them controlling the Beneficial Interest) until I paid them in full. If I defaulted, they would be able to repossess the Assignment of Beneficial Interest . . . and not have to foreclose.

Being stuck in their ways of doing things, the old couple said they did not want to sell using a Land Trust but wanted to record a deed in my name (actually I had them record the deed in the name of my Land Trust Trustee) and record a mortgage on each property for the amount of debt I would owe them. Not wanting to kill the deal, I agreed to do it their way.

Buying on an installment contract has its advantages. I paid the couple a small down payment and made them monthly payments amortized over a 25-year period. The interest rate they charged me was less than what the banks would have charged and more than they could receive in a certificate of deposit. Everybody wins when you cut the banker out of the transaction.

I rented the houses out to families and made my payments to the elderly couple for several years. The favorable terms I received on the contract allowed me to have a monthly positive cash flow on all four properties. Life was great!

One day the seller (now living in Florida) called me and said he had another house in my town for sale. After finding out the address of the house he wanted to sell, I told him I was not interested. He accepted my decision saying that he had another prospective buyer anyway.

About a year later I received a call from the old man from Florida. He told me a long story about how he had sold the house (that he had tried to sell to me a year earlier) to a painting contractor who was now in default on his payments. He needed my help.

I asked him if he sold the house to the painting contractor using the same method he sold to me. He said, “yes”. I said, “too bad, because now you are going to have to foreclose.” Since the old man had put the title to the property in the name of the buyer and then recorded a mortgage, his only option was to foreclose the mortgage.

Foreclosure can be expensive and time consuming depending on what state the property is located in, but it is always a hassle! The old couple from Florida had a long and expensive road ahead of them to regain possession of the property they had sold to the painting contractor.

Wanting to help the old couple out, I told them I would hire an attorney for them (at their expense, of course) to handle the foreclosure. Then, when it appeared that things could not get worse, the painting contractor died before we could get him served with the foreclosure action.

The contractor’s death resulted in the old couple having to hire two attorneys (one to represent them and one to represent the estate of the dead contractor). Since the contractor had no assets upon his death and had two judgment liens that were recorded against his house, no heir wanted to get involved. Thus the need to hire the second attorney to represent the contractor’s estate in the foreclosure action.

The foreclosure case took a little over one year and $10,000 + in legal fees. Even though I was involved and helped the old couple as much as I could, the stress on them was still great. Within a year and a half both of these fine people died.

The moral of this story relates to life itself. We all have unforeseen future circumstances affect us (and consequently the title to our property) in ways we cannot imagine in the present. Anytime you go on title with someone (even your spouse or significant other), you are risking losing your interest because of someone else’s actions.

Further, if you sell property on an installment contract by allowing the buyer to take title immediately you are risking a lot. This is why I teach real estate investors to not only put each of their properties into separate trusts, but to sell the beneficial interests of those trusts if they are not selling for all cash.

Real estate investing is fraught with risks and using a Land Trust to hold title reduces those risks. The method of selling the Beneficial Interest in a Land Trust is just one of over 50 reasons to use a Land Trust. I encourage you to learn more by going to my FREE online training at: www.landtrustwebinar.com/411  or text me at 206-203-2005 for my free booklet, “Reasons to Use a Land Trust.” You can also reach me the old fashion way by calling me at 866-696-7347 (I actually answer my own phone).

Randy Hughes, Mr. Land Trust

If you want to learn more about the wonderful world of trusts, please go to: www.landtrustsmadesimple.com for more information. Or, if you would like to attend one of my FREE Land Trust Webinars, go to: www.landtrustwebinar.com/411 Also, feel free to call me with any questions. I actually answer my phone! 1-866-696-7347

A House or a Home?

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By Albert Lowry

What’s the difference between a house and a home, and how do you make the best purchase choice in either case? Those seem like straightforward questions, but there’s a lot to take into consideration to make a smart decision.

First of all, a house is a property from which you expect to make money, and a home is where you live. There are some factors in common for choosing a good deal for either one of these but also some differences that you should be aware of.

In today’s market, for both houses and homes, it generally makes sense to avoid getting the biggest, most expensive dwelling you can. Buy only what you need, and you’ll have the opportunity to make improvements with the money you save. You can determine what would be right for a home size for yourself. In the case of buying houses for investment, the ideal size for a rental unit is 3 bedrooms and 2 baths. It’s what most renters want, so you have a better chance of charging a good monthly rental price and having high rates of occupancy.

Another factor that holds true for both houses and homes is the familiar real estate mantra of “location, location, location.” You can make more money from renting out a house in a desirable area. For the place you call home, you also want to be in a nice neighborhood where you enjoy living and your property retains its value.

That being said, don’t limit yourself to one area. There are good neighborhoods throughout most cities and towns, so it may be to your benefit to get out of your familiar zone and widen your circle to try to find some hidden gems.

When you’re out hunting for properties, one of the best suggestions I have for you is not to restrict yourself to drive-by shopping. A house or home may have little curb appeal, but be a real bargain for its appealing interior. You can always create curb appeal later with some sprucing up, so don’t let the initial let down of the exterior keep you from exploring further. Knowing that little trick will put you in line for some real bargains, plus you won’t be competing with others who passed up a bargain because they didn’t know this important tip.

Another common mistake people make when buying properties is to buy according to emotion rather than taking the time to do the necessary research. Judgement is distorted by emotions and that can lead to bad decisions. Instead, ask yourself whether the home you have your eye on will truly meet your long-term needs. And for a house, objectively determine its future profit potential and back that up with thorough research.

In both cases, you’ll want to consider the proximity of schools and shopping, whether it’s for your own quality of life, or for the house’s perceived value as a rental unit or as a resale. If promises have been made about future desirable development in the area, check for yourself that it really is a sure thing before paying a price that’s based on that expectation.

For any property you are considering purchasing, whether a house or a home, look for anything that has the potential to cost you a lot of money later on, even if it falls outside the scope of the professional inspection.

Now, suppose that you’ve found a property that you would like to buy. How can you get it for the price you want? I want to share with you some professional investor negotiating tips that have worked very well on a good number of deals I’ve made.

The first applies more to house purchases. To be a successful investor, it’s necessary to make a lot of offers. As a buyer, you always want to pay the price that you’ve determined to be a good value for what you’re getting. Plenty of sellers won’t see eye to eye with you, but there are others who will, and you’ll pay the right price.

There are the certain techniques that will help you achieve this. If a realtor has shown you a property you’re interested in, later try contacting the seller directly to ask some questions. Be personable and talk to him as a human being, not as an adversary. Ask him what the basis is for the price of the property. If you do a little research and find that it is not in line with comparable properties in the area, that can give you some leverage with the seller, especially if you present the facts in a reasonable and friendly manner.

If you are going to ask the seller for a lower price or for concessions, it’s a good idea to bring their expectations down with some finesse. One way to do this is to avoid showing interest in a property and point out its shortcomings in a way that allows the seller to save face and see your point of view.

You’ll find that if you perform your property search diligently, make rational judgements, submit a lot of offers, and negotiate effectively, you will pay the right price for either the home of your dreams or investment houses that have big profit potential for you.

Your partner in prosperity,

Dr. Albert Lowry

How to Create More Effective Marketing

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By Sharon Vornholt

Today we’re going to talk about how to create more effective marketing for your business.

First of All…

It’s important to understand that hardly anyone sits down and reads an entire article without skimming it first.  People today are skimmers.

This means you only have a short time to grab their attention and every word matters.  That’s why it’s more important than ever that you spend time learning how to create effective marketing; marketing that gets you the results you want with the fewest words necessary.  

#2 Get to the Point Quickly

When someone gets a marketing piece from you, it should be something they can consume quickly.  They should know immediately “what’s in it for them”.  What problem can you solve for them now? The days of folks reading a lengthy letter telling them how great you are, are long gone.  You will have time to tell your story later if you hook them with an effective marketing message.

This is one reason postcards work so well.  There is nothing to open. They see how you can help them immediately: “I will buy your house as is, pay all cash, and close quickly”. That says it all.  It’s short and it’s much more effective marketing.

Take a look at all your marketing and see if there are ways you can simply your message. Do you have words that really don’t need to be there to get your message across?  If so, take them out. 

#3 Don’t Confuse Sellers with Too Many Options

When presented with multiple options upfront, this can be overwhelming for many people. What you will find is that when there are too many options people simply can’t choose. They will just move on to a simpler solution AKA your competition.   

Have you ever come upon someone marketing a physical product that has a dozen of choices, versions, scents, colors etc.?  When faced with this decision you are likely to go to the next simpler option which is another product or company.

#4 Have a Clear CTA

Your marketing should have one clear CTA (call to action) like:

“Contact us today ….”  

  • For your fast, no obligation offer
  • To see how we can buy your house this week
  • To find out how you can have cash in hand by this time next week
  • And learn how you can be rid of that worry today! (Think pre-foreclosure, job loss, etc.)
  • To find out how you can be rid of that problem property this week.

The goal of your call to action should be to get them to take the next step which should be to contact you. 

It doesn’t matter if they are looking at a letter, a postcard, your website or a video.  The desired result is the same.  

#5 It’s all about the Presentation

The way you deliver your content is important.  Remember, people want fast information.  This is pretty easy to accomplish with postcards. The message is short by nature.

It takes some practice to write short, concise, direct mail letters, but it’s important that you learn to do this.  You have to tell sellers exactly how you can solve their problem, and tell them what to do next.

#6 What about Your Website? 

Your first paragraph of each page should accomplish the same thing as your other marketing pieces. Don’t assume they are going spend time going over your website and all the options you offer. They just want to know what to do next to solve their problem.

This means that the placement of your contact form is critical. It should always be located above the fold (on the top half of the page).

If your CTA is “contact us so we can buy your house”, providing them with multiple ways to contact you is important. I can tell you this; they aren’t going to search for your contact information so make it easy for them to contact you. This is one case where you want them to have a choice. Not everyone will want to call you, and some people won’t be comfortable filling out an online form.

Give them options.  Contact us:

  • By phone
  • Fill out the convenient form on the right side of the page
  • Email me at [email protected].

#7 Using Social Media to Help You Create Effective Marketing Strategies

Social media is great for helping you get the word out about your business, your services and your products. The fact that you can share everything to such a large audience (generally for free) can’t be beat.

You spend a lot of time to create effective marketing, but it’s of no value unless people know about it.  Set up social media profiles on the major social networks.  Once that is done, you can share information easily which will start to build your brand.  

#8 Final Tips

Here are some tips for connecting with your ideal customer.

  • Speak their language. Make your message simple to understand.
  • Tell them exactly how you can help solve their problem.
  • The best marketing connects with the customer, and it makes it clear that it’s “all about them”. Words matter.
  • Limit your ideal customer’s options. Effective marketing will always have a clear call to action and make it easy for them to say yes to your offer.
  • Offer a bonus for working with you. What might that be?  Find out what they need.  Ask them! There is always something else they want or need. It can be things like moving money, an offer to finish cleaning out the house, paying expenses they cannot afford to pay. To be clear, these “bonuses” are always accounted for in your offer.  Think outside the box and get creative. The best bonus is the one they tell you they need.  Having a happy customer AKA buyer or seller is just about the most effective marketing on the plant.
  • Always send them a thank you note after you’ve looked at their property. This is one tip that will definitely make you stand out as an investor.

Once You Have Closed the Deal…

As for a testimonial. This makes all your marketing even more effective. 

Happy investing!

Sharon Vornholt

Sharon Vornholt is the owner of Innovative Property Solutions, LLC in Louisville, KY. 

Sharon owned and operated a successful home inspection company for 17 years. She began investing in real estate in 1998 and became a full time real estate investor in January of 2008.

Sharon specializes in wholesaling, and is also an experienced landlord and rehabber.

In addition, Sharon is an internet marketer and also writes articles for several national real estate sites. Sharon is the author of a popular real estate blog called the “Louisville Gals Real Estate Blog”. For your FREE REPORT “Probates and Absentee Owners: Your Fast Track to Real Estate Riches”, stop by her blog at: http://LouisvilleGalsRealEstateBlog.com.

 

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